Limited Edition Nike-FuelBand Ice

Following the overwhelming successful launch earlier this year the first new colorway of the Nike+ FuelBand will become available next month in select locations in the United States and the United Kingdom.

On the 27th of July, NikeTown locations in London, San Francisco as well as New York will carry the Nike-FuelBand ICE. The new Nike-FuelBand will also be available from London’s Boxpark, the House of Innovation at Selfridges and New York’s 21 Mercer Street. From August 12,www.nikestore.com will also have availability.

The ICE edition of the Nike+ FuelBand is ofcourse a limited edition item and the special nature of this product is clear. The frozen looking cover of this version of the Nike-FuelBand allows the user to partially see inside the product and view the technology behind these amazing bands. The name comes from the trophy received when the user doubles their daily goal on the Nike-FuelBand application and inspires it’s visual aesthetic. Nike once again continues to amaze us as well as revolutionizing the way we workout. Be sure to pick one of these up, these limited edition items are definitely once worth grabbing! 

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